Google ai powered shopping ads certification answers with explanations

Google Ads Shopping certification exam answers with explanations. Latest exam version, free lifetime updates. All possible exam questions with verified answers. This file contains all possible real exam questions with 100% correct and verified answers. Free updates are included. Save your time. Latest update - Ai-Powered Google Shopping Ads certification.

This certifications program was recently updated with the main focus on performance max campaigns and how their work in the Shopping Ads context. The assessment itself was updated to include a bunch of performance max-related questions. To get certified you have to pass a 50-question test. Just keep in mind that there are over 150 possible questions and you get only 50 from them during the exam. And, in random order.

Note: We perform daily scans for any updates to the exam, ensuring that the file contains the latest questions from the real certification program.

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The Google Ads Shopping certification exam is a fantastic opportunity for digital marketers, e-commerce professionals, and anyone looking to enhance their expertise in online advertising. This certification program specifically focuses on Google’s Shopping ads, which are a powerful tool for businesses aiming to promote their products effectively across Google’s vast network. By participating in this certification program, individuals gain comprehensive knowledge about setting up and optimizing Shopping campaigns, understanding product feeds, leveraging remarketing strategies, and maximizing return on investment (ROI) through data-driven insights.

Passing exams is not a workout. Multiple attempts won’t make you stronger.

Participating in the Google Ads Shopping certification program not only equips individuals with valuable skills but also enhances their credibility and marketability in the digital marketing landscape. Achieving certification demonstrates a deep understanding of Google’s advertising platform and signals to employers and clients that you are proficient in driving results through Shopping ads. Moreover, staying up-to-date with the latest trends and best practices in e-commerce advertising is crucial for career growth and staying competitive in the industry. Therefore, by committing to the Google Ads Shopping certification, professionals can stay ahead of the curve, expand their career opportunities, and contribute more effectively to the success of their businesses or clients’ campaigns.

Google Ads Shopping certification exam questions. Get answers. Learn Smarter.

You own a small business that sells shoes. You’re ready to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?

Budget is allocated automatically across channels, based on performance. You don’t need to create a separate campaign for each channel.
Budget is allocated manually across channels, based on your channel preference. You control the campaign setup but optimize by channel manually.
Budget is allocated manually by campaign, so you’ll need to create a separate campaign channel and separate campaign for budget.
Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.

What’s an example of an omnichannel goal?

A cosmetic company wants to increase their online sales by driving consumers to the website to make a purchase.
The store marketing team at a large pet company wants to double only in-store sales by Q4.
The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store.
A beverage company wants to raise awareness across Google platforms on a new line of sparkling water.

You’re looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs. Which Shopping ads policy is the advertiser violating?

Misrepresentation of self or product
Prohibited practice
Restricted content
Return policy

You’re setting up a product feed in Merchant Center for the first time, and you realize you don’t have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?

Availability is a required attribute, so Google’s system will disapprove the feed until all required attributes are included.
Availability is an optional attribute, so Google’s system will flag it as a warning for you to resolve in the future.
Availability is a required attribute, so Google’s system will flag it as a warning for you to resolve in the future.
Availability is not an attribute in the product feed, so Google’s system will disapprove the feed.

What’s the purpose of products groups in a Shopping campaign?

Product groups are used to specify which products from your feed you want to advertise in each campaign.
Product groups are remarketing lists that you want to advertise in each of your campaigns.
Product groups are predefined themes that you can select in each of your campaigns.
Product groups are keywords that are defined by categories you can select in each of your campaigns.

What are three benefits of a Performance Max campaign? Choose three.

Gives you more control by manually setting up campaigns
Optimizes on goals using artificial intelligence
Helps you reach consumers across Google platforms
Simplifies campaign management.

Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two.

Shopping campaigns rely on product information instead of keywords.
Shopping campaigns are organized by product groups.
Shopping ads are manually generated.
Shopping campaigns are organized by ad groups instead of products groups.

How does Google Merchant Center interact with Google Ads?

Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.
Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.

Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)

You’ve owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn’t changed. Which two actions should you take? Choose two.

Uncover the needs to meet the requirements of curious and impatient consumers.
Provide personalized experiences that meet shopper expectations online or in-store.
Guarantee profitability, traffic, customer base, and sales with Shopping ads.
Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.

Which two ad formats are available on a Performance Max campaign but not on a Standard Shopping campaign? Choose two.

Responsive Display Ads
Gmail Ads
Local Inventory Ads
Product Shopping Ads

You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?

Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes
Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women’s Top Product group #2: Men’s Top
Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves

What marketing objective does Performance Max for Retail use?

Online Sales
Awareness
Lead Generation
Mobile App

What’s the main difference between Performance Max and Standard Shopping ads in terms of how they reach consumers?

Performance Max uses AI technology to reach a wider audience across all of Google’s inventory, while Standard Shopping ads have a more targeted reach
Performance Max ads have a more targeted reach, while Standard Shopping ads use AI technology to reach a wider audience across all of Google’s inventory.
Both Performance Max and Standard Shopping ads use AI technology to reach wider audience across all of Google’s inventory, but Performance Max ads have a more targeted reach.
Performance Max and Standard Shopping ads have an equally targeted reach, but Standard Shopping ads connect to a wider audience across all of Google’s inventory.

What’s automatically optimized with a Performance max campaign?

Country of sale
Budget allocation across networks
Campaign creation
Product feed creation

Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension?

Email notification in Google Merchant Center
Email notification in Google Ads
Email notification in Google Merchant Center and Google Ads
Email notification in Google My Business

What’s the purpose of attributes in the product feed?

Attributes are the data points that describe a product.
Attributes are keywords that describe a product.
Attributes are numerals only that describe a product.
Attributes are text only that describe a product.

In which three places can Standard Shopping ads appear? Choose three.

The Shopping tab
Google Search
Google Images
Google Maps
Gmail

What are two commonly used programs in Google Merchant Center? Choose two.

Promotions
Product Ratings
Store Ratings
Local campaigns

How are Shopping ads created?

The product information in Merchant Center and the bid set in Google Ads helps Google’s system determine which ad will show for a user’s search query.
Keywords in Google Ads help Google’s system determine which ad will show for a user’s search query.
The campaign and bid settings in Merchant Center helps Google’s system determine which ad will show for a user’s search query.
Keywords in Google Ads and the bid set in Merchant Center helps Google’s system determine which ad will show for a user’s search query.

You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?

Enhanced CPC
Maximize Clicks
Manual Max CPC
Target Return On Ad Spend (tROAS)

Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?

price
availability
image_link
product_type

What are two ways your shoppers can check out when purchasing an item? Choose two.

Checkout on your website
Checkout in your local store
Checkout on Display
Checkout on Maps

You’d like to promote your products across Google’s platform but aren’t sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?

Performance Max campaigns can help you find and reach audiences across Google’s platform without creating a separate campaign for each channel.
Performance Max campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
Performance Max campaigns can help you find and reach audiences across Shopping and Search without having to create a separate campaign for each channel.
Performance Max campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.

What are two features of a Standard Shopping campaign? Choose two.

Standard Shopping campaigns give you more control by letting you manually set up your campaign, bidding, and product groups.
Standard Shopping campaigns also allow for automated bidding to optimize campaign performance and bids.
Standard Shopping campaigns optimize your goals based on real-time signals across all Google platforms.
Standard Shopping campaigns give you more control by letting you create and edit an ad format.

What’s an example of an online sales goal?

You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
You want to promote your product and drive consumers to your physical location.
You want to promote your online inventory and drive consumers to purchase a product on your website.
You want your consumers to schedule an appointment before purchasing the product.

What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two.

Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return guarantees profit for the business.
Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.

What are three ways Shopping adds help you reach your goals? Choose three.

Drive traffic and sales
Build better consumer experiences
Use data to fuel growth
Secure leads and contacts
Drive app downloads

What configuration do you need before you can launch a Performance Max campaign?

Enable enhanced conversions
Assets
Keywords
Product feed in Merchant Center

Which basic website requirement must everyone follow in order to advertise on Shopping ads?

Secure checkout
Store policy
Full contact information
Country-specific destination URL

What goal in a Performance max campaign will help you get new customers?

Customer acquisition
Customer retention
Customer focus
Customer selection

How do Performance Max campaigns work?

Performance Max campaigns use AI to optimize toward the retailer’s business goals across Google’s suite of ad networks. This drives simplicity, performance, and reach.
Performance Max campaigns are customizable, with the option to add manual input and advanced AI.
Performance Max campaigns allow you to have full control over the campaign setup, ad, and bidding.
Performance Max campaigns drive simplicity, performance and reach by optimizing toward the retailer’s business goals while providing manual controls to optimize performance.

How does Google enforce policy violations?

Item disapproval and account suspension
Feed disapproval and item suspension
Campaign disapproval and ad suspension
Ad disapproval and campaign suspension

You’re using Performance Max campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what’s a benefit that you gain with Performance Max?

Product-oriented
Reach
Auction
Manual bids

You’re in the process of creating a Google Merchant Center account and realize you don’t have a refund policy. Your company does not allow refunds. What should you do next?

Refund policy is a landing page requirement. It’s acceptable that you don’t allow returns or refunds, but this must be clearly stated. Consider adding the return and refund policy to the footer of the website so it’s readily available.
Refund policy is an optional landing page requirement. The policy is required for businesses that offer a refund; otherwise, it’s not a violation to exclude it from the footer of the website so it’s readily available.
Refund policy is a landing page requirement. In order to run on Shopping ads, you’ll need to offer refunds and clearly state on the policy to the footer of the website so it’s readily available.
Refund policy is not a landing page requirement. Whether a business offers refunds or not, it’s not required to have the policy on the website as long as there’s a disclaimer.

Where would you go to opt in to the Product Ratings program?

Google Merchant Center
Google Ads
Google My Business
Product feed

You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?

Shopping ads can be served by any Comparison Shopping Service (CSS) you work with.
Shopping ads can be served by Google Merchant Center only.
Shopping ads can be served by one Comparison Shopping Service (CSS).
Shopping ads can be served by Google My Business.

You’re setting up a Shopping campaign but aren’t sure which campaign goal to select. You’d like to engage with shoppers who are close to making a purchase decision. Which goal should you select?

Sales
Website traffic
Lead
Awareness

What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?

Add negative keywords in the campaign
Add negative keywords in the product feed
Add negative keywords in the ad
Add negative keywords in Merchant Center

You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?

Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.

What are free product listings?

Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
Free product listings use product information directly from the website to curate no cost ads without a product feed.
Free product listings are paid Shopping ads that are converted due to low impressions and clicks.

In which two ways can you upgrade all your Smart Shopping campaigns to Performance Max at once? Choose two.

Within the Campaigns page, select Upgrade your Smart Shopping Campaigns to Performance Max. Select All Campaigns. Then, select Apply All.
Within the Recommendations page, select Upgrade your smart Shopping Campaigns to Performance Max. Then, select Apply All.
In Google Ads, select the Performance Max upgrade notification. Select Apply. Next, select Apply All to upgrade all Smart Shopping campaigns.
Select the Performance Max upgrade notification in Merchant Center. Select Apply then Apply All to upgrade all Smart Shopping campaigns.

You’re a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

Merchant Center lets you manage how your in-store and online product inventory appears on Google.
Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.

When do you pay for a Shopping ad?

When someone clicks on your ad and lands on the site
When someone searches for your item
When someone views your ad without engaging with the content
When someone makes a purchase on the site

Which category type does irresponsible data collection fall under in the Google Ads Policy?

Prohibited practice
Prohibited content
Restricted content
Editorial standards

You’re building a product feed for a client who is new to Shopping ads, and you notice the client’s inventory data isn’t accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two.

Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
Google’s system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
Data quality issues in Merchant Center will be detected by Google’s system and will permanently suspend the account

What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?

Google Merchant Center account suspension
Google Ads account suspension
Feed suspension
Google My Business account suspension

What are the three main components of Google’s policy mission statement? Choose three.

Protect the business from fraudulent charges
Promote positive experience for all users
Implement fair and consistent policies
Protect users’ online safety
Guarantee revenue for businesses

What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.

Enhanced cost-per-click (eCPC)
Target return on ad spend (tROAS)
Maximize conversion value
Viewable cost per impression (CPM)

What are three ways that you can help build a better consumer experience to drive action? Choose three.

Simplify the shopping experience by providing minimal information.
Offer an easy checkout process.
Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
Let shoppers buy online and pick up in-store.
Adopt a single channel experience (online only or offline only).

Google AI-Powered Shopping Ads Certification Answers with Explanations