Google ads grow offline sales certification answers with explanations

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Google Ads Grow Offline Sales Certification program is a strategic initiative by Google aimed at empowering businesses to harness the full potential of digital advertising to drive offline sales. In today’s interconnected world, online platforms often serve as the first point of contact for consumers, making it imperative for businesses to bridge the gap between digital engagement and physical transactions. This certification program equips marketers with the knowledge and tools necessary to leverage Google Ads effectively, not just to drive online conversions but also to stimulate foot traffic and boost sales in brick-and-mortar stores.

Passing exams is not a workout. Multiple attempts won’t make you stronger.

Through comprehensive training modules and practical insights, the Google Ads Grow Offline Sales Certification program delves into various strategies tailored to different business models and industries. Participants learn how to optimize ad campaigns to reach local audiences, utilize advanced targeting techniques to engage potential customers in proximity to their stores, and measure the impact of online advertising on offline sales accurately. By mastering these skills, businesses can maximize their return on investment in digital advertising, strengthen their presence in local markets, and ultimately drive sustainable growth both online and offline.

Google Ads Grow Offline Sales Certification questions

What are the three Offline Sales approaches? Choose three.

Omnichannel
Store-Centric
Omnichannel + Store Centric
Online
Online + Omnichannel

What’s the purpose of Google Merchant Center?

Merchant Center lets you manage your store information and how it appears on Google
Merchant Center lets you create, manage, and run your campaigns
Merchant Center lets you manage how your in-store and online product inventory appears on Google.
Merchant Center lets you create and edit affiliate locations and location extensions

You work at an agency that manages several large retail accounts. One account is a retailer who owns stores and wants to grow online and offline sales. The client isn’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together and asks you for clarification. What should you tell them?

Business Profile manages store information, Merchant Center manages product information, and Google Ads manages campaigns.
Business Profile manages product information, Merchant Center manages campaigns, and Google Ads manages store information.
Business Profile manages campaigns, Merchant Center manages store information, and Google Ads manages product information.
Business Profile manages store information, Merchant Center manages campaigns, and Google Ads manages product information.

You run the marketing for a small retailer with an existing eCommerce business. They’re expanding to 20 stores within the next few months with the goal of growing total sales, both online and in-store. What approach should you take that would assist in achieving their goal?

Omnichannel + Store Centric
Omnichannel
Store Centric
Online + Omnichannel

The Chief Marketing Officer (CMO) at a large retailer is looking to modernize the current marketing strategy using online and offline KPIs. The teams have historically worked in silos. What are three things the CMO should do when creating a holistic online-to-offline strategy? Choose three.

Incentivize teams with unified goals and KPIs
Set separate goals and KPIs for each team
Suggest organizational changes to meeting structure, media budgets and KPIs.
Get to know different teams and what they’re measuring to track against their goals
Encourage siloed organizational structure, budgets, and meetings

In which scenario would you use a store-centric approach?

A business that would like their in-store customers to sign up for their monthly newsletter.
A grocery company looking to grow foot traffic to their physical locations and promote available products
A local internet provider that is looking to secure leads online to promote their new service bundle.
An eCommerce website looking to optimize online performance and return on investment across the online customer journey.

In which of the industries could a business potentially benefit from Performance Max for store goals? Choose three.

Retail
eCommerce
Quick Service Restaurant
Auto
Hotel

When a store visit happens, the data is validated through a panel of users who volunteer to participate in Google Opinion Rewards. How many users volunteer?

5 million
500,000
1 million
100,000

What manual input will you need to provide when setting up a Performance Max for store goals campaign?

creative combinations
ad creatives
bids
ad placements

When would you use an affiliate location extension?

When an advertiser sells products or services through a location they own directly
When an advertiser sells products or services through locations they do not own
When an advertiser sells products or services through business-to-business commerce
When an advertiser sells products or services to other manufacturers

In which two ways is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)? Choose two.

Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display.
Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimize bids.
Performance Max offers product specific formats to support markekting objectives of online and omnichannel sales
Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales.

Besides store visits, what’s another input needed to measure store sales?

maps engagements
ad engagements
surveys
location extension information

You recently launched a new line of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?

Location extension with Business Profile
Affiliate location extension with a Global Location Group
Affiliate location extension with a Google-curated Chain
Location extension with a Google curated chain

What’s a priority for the store marketing or traditional marketing team?

Grow in-store sales to franchisees.
Grow digital sales through digital marketing channels.
Grow top-line sales through eCommerce
Grow in-store sales through a range of marketing channels.

What’s a recommendation when setting up a Performance Max for omnichannel goals campaign?

Include all products from the local product inventory feed
Segment products by availability and product type
Include all products from the local product feed
Segment products by performance and business goals

When is it recommended to use a location extension over a affiliate location extension?

When you own your own business and you want to encourage people to visit your location
When you sell your products or services at other retailers and want to encourage people to visit the store location
When you sell your products or services to large chain and small businesses
When you sell products or services in stores that share the same brand

What non-Google Ads signals are used to model store visits?

Third party vendors that provide data from hundreds of millions of opted-in, signed-in users
Interaction with a location extension or affiliate location extension
GPS, Wi-Fi, and network data from hundreds of millions of opted-in, signed-in users
Interaction with an online ad then a visit to the physical store location

While Performance Max uses machine learning models to optimize many features, which three features will you still need to add manually? Choose two.

bids
ad creatives
ad placements
creative combinations
budget

What’s an action Omnichannel customers take when deciding to make a purchase?

Omnichannel customers make purchases in silos, either online and in-person
Omnichannel customers make purchases in-store only and account for disproportionately more sales
Omnichannel customers interact with a product or service digitally multiple times before purchasing
Omnichannel customers interact with a product or service at the store versus digitally

What is incrementality?

It’s a way to measure if the change in user behavior was directly caused by exposure to an ad campaign
It’s a top-level modeling to understand what drives sales including media and all possible external factors
It’s near real-time attribution to fuel short-term business and bidding decisions
It’s a way to test variations of ad creative against each other

What is the recommended budget and time to run your Performance Max for store goals campaign?

Run for at least 10 days with a $500 daily budget
Run for at least 30 days with a $500 daily budget
Run for at least 30 days with a $250 daily budget
Run for at least 10 days with a $250 daily budget

What is a geo-based experiment?

Geo experiments use overlapping geographic regions that are assigned to a control or treatment group.
Geo experiments use non-overlapping geographic regions that are randomly assigned to a control or treatment group.
Geo experiments use random geographic regions assigned to control group.
Geo experiments use random geographic regions assigned to test group.

What’s one way you can engage with your team when developing an online-to-offline strategy?

Meet with each team separately to learn about their O2O strategy
Set separate online and offline KPIs and business objective for each team
Ask thought-provoking questions to align on customer and business goals
Follow a traditional marketing structure designated online and offline teams

Which two of the following are requirements to report store visits? Choose two.

Set up a location extension or affiliate location extension
Search Keywords
Sufficient data to pass model quality and privacy thresholds
Link a Business Profile account

Which of these is a traditional offline advertising channel?

Email
Display Remarketing
Radio
Social Media

When might you use an omnichannel shopping campaign approach?

When your ecommerce and in-store products have a strong overlap
If you have separate online and offline budgets
If you don’t have a eCommerce website
When your ecommerce and in-store products do not have a strong overlap

After you upload the local product inventory feed and set a feed schedule, what should you do next?

create a Local Inventory Ads campaign
request inventory vertification
upload locations in Business Profile
enable Local Inventory Ads program

You want to compare a manual bidding strategy against an omnichannel Smart Bidding campaign. Which method would help you test this strategy?

User-based
Incrementality
Geo-X
Campaign Experiments

What attribute is required in a local product inventory feed?

product_type
item_code
store code
location ID

What are three Smart Bidding strategies that can help you optimize to offline conversion actions? Choose three.

Target Return on Ad Spend (tROAS)
Maximize Conversion Value
Target Cost-per-Action (tCPA)
Cost-per-click (CPC)
Cost-per-impressions (CPM)

What is one automation tool that helps optimize to online and offline shoppers?

Dynamic ad insertion
Sitelinks
Manual Bidding
Smart Bidding

Which method can you use to determine if an ad drove incremental results?

Product-based
User-Based
Geo-Based
Store-Based

What’s a key benefit of Performance Max for in-store goals?

Customizable campaign settings to meet specific business goals
Goals-based for maximizing your offline marketing goals
Automed budget to optimize on performance
Manual controls for stronger performance

What’s the recommended minimum frequency update for the local product inventory feed?

monthly
quarterly
daily
weekly

What information is displayed using location extensions linked through a Google Business Profile?

Call button
Products
App
Reviews

Start the campaign 2-3 weeks in advance, then refresh your creative from more generic store creative to sales-focused creative.
Start the campaign a week in advance, then refresh your generic store creative to a sales focused creative the day of the sale.
Start the campaign 2-3 days in advance then, refresh your generic store creative to a sales focused creative the day of the sale.
Start the campaign the day before the sale then, refresh your creative frequently to move from more generic store creative to sales-focused creative.

What’s a control group?

It’s a group separated from the rest of the experiment but are still included in the test.
It’s a group separated from the rest of the experiment.
It’s a group included with the experiment.
It’s a group included with the experiment but are still partialy separated from the experiment.

What campaign objective would you set when creating a Performance Max for store goals campaign?

Sales
Local store visits and promotions
Leads
Website traffic

How do you calculate how much a store visit is worth to your business?

(Online purchase rate) x (in-store average order value) = Store visit conversion value
(In-store average order value) x (In-store purchase rate) x (online purchase rate) = Store visit conversion value
(In-store purchase rate) x (In-store average order value) = Store visit conversion value
(in-store average order value) x (Online purchase rate)= Store visit conversion value

What’s a benefit of Local Inventory Ads?

They extend reach to shoppers in areas near your stores and feature all available in-store items, as well as best sellers and on-sale items.
You can set up keyword targeting in your campaign to reach the right customers at the right time.
You can generate leads by encouraging customers to sign up for a monthly newsletter.
You can set up and drive foot traffic at your location using location extensions.

You work on the store marketing team for a small hardware company with 10 franchise locations. Each franchisee has a budget they want to use towards promoting their location and driving in-store traffic. What recommendation would you make?

Set one campaign per location
Set one campaign per city
Set one campaign per region
Set one campaign per country

Assuming that a shopper interacts with a product or service multiple times online before making an in-store purchase, how should you approach an omnichannel strategy?

Find different offline advertising channels to reach your customers
Encourage customers to shop in your preferred channel
Create a separate marketing strategy for online and offline channels
Meet customers wherever they’re at in their digital shopping journey

You own a small bike store and want to learn about your customers’ journeys between an ad engagement and an in-store visit. What metric should you use?

Store Sales
Store Visits
Ad Actions
Local Actions

You want to try out omnibidding, but there are certain categories that are offline only. What’s the recommended omnibidding setup?

Ad level
Ad group level
Account level
Campaign level

What engagement is reported as local actions?

Website interaction
Clicks to Call
Read Reviews
App Reviews

What’s a benefit of pickup later?

Lets you show products that haven’t been released yet
Lets you promote products that aren’t currently available in- store, but can be available for store pickup in a few days.
Lets you show products that are displayed in your store but are not available for immediate purchase
Lets you show products that are available for pickup outside your store

How are store visits measured?

When users see your ads and then visit your store, Google attributes those store visits back to the ad views
When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way.
When users purchase online and then visit a store, Google attributes those store visits back to the online purchase and engagement.
When users make a purchase in store, Google attributes those store visits back to ad conversions.

What may happen if you optimize towards online conversions only?

You may miss out on potential customers who purchase offline only or research online but buy in-store.
You may miss out on potential customers who engage across all ad formats
You may miss out on potential customers who show interest in your product.
You may miss out on potential customers who watched your ad

You own a local apparel store but don’t have a product-specific landing page, which is required to run on Local Inventory Ads. Which feature will allow you to advertise your products on Local Inventory Ads?

Google Hosted Local Store Front
Merchant Hosted Local Store Front
Shopping Hosted Local Store Front
Product Hosted Local Store Front

Which location data source requires you to set up an account and link it to Google Ads?

Business Profile
Google curated chains
Google Ads
Google Merchant Center

Google Ads Grow Offline Sales Certification Answers with Explanations