Earn your Google Analytics 4 certificate in no time. The ultimate preparation companion for the latest Google Analytics certification (GA4) exam - our guide is packed with answers and explanations to all possible real exam questions. Free lifetime updates included. Save your time.
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- All possible GA4 certification asessment questions
- Real and updated exam questions
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- Free lifetime updates.
Below you’ll find some selected questions from the latest real certification exam. You can get an idea about the exam format and prepare for it smarter. Need all exam questions with answers? Consider downloading our file.
To link a Google Analytics property to BIgQuery, you’ll see two options for selecting how frequently that data should be exported. What are those two options?
- Weekly and Streaming
- Daily and Streaming
- Hourly and Streaming
- Daily and Weekly
What can you do with audience triggers?
- Create new events based on an audience rule being satisfied
- Create new events based on existing event parameters
- Create new audiences based on specific events that are triggered
- Create new audiences based on predictive metrics
You’ve created a Google Analytics 4 property for your website and mobile app. As users engage with your website and app, how does Google Analytics measure and report distinct user interactions?
- As views
- As events
- As hits
- As sessions
To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?
- Search Ads 360
- Search Console
- Google Optimize
- Google Ads
If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights?
- Google Analytics 4 properties
- Universal Analytics properties
- Google Optimize
- Google Marketing Platform
If you want to analyze events and users across your business’s website, as well as its separate apps for iOS and Android — how should you set up your account?
- One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android
- One property with one web data stream for your website and one app data stream for your app
- One property with a web data stream for your website and one property with an app data stream for your app
- One property with one web data stream for your website and two app data streams, one for iOS and the other for Android
You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker. Who can see this new path exploration, by default?
- Anyone in your property can access it in read-only mode.
- Only you can see it, but you can share it with the other users of the property for them to make edits.
- Only you can see it, but you can share it with the other users of the property in read-only mode.
- Anyone in your property can access it and make edits.
If your goal was to connect individual customers’ behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers?
- Predictive audiences
- Audience triggers
- User-ID
- Device-ID
What data does the Realtime report show?
- Events that took place within the last 8 hours
- Events that took place within the last 12 hours
- Events that took place within the last 30 minutes
- Events that took place within the last 60 minutes
Where in Google Analytics Reports can you find insights into where users are coming from (e.g., search engine results) before visiting your website?
- Acquisition
- Monetization
- Demographics
- Engagement
Which Google Analytics feature uses machine learning to measure conversions that aren’t directly observable?
- Conversion events
- Conversion paths
- Conversion window
- Conversion modeling
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Unlocking Success with Google Analytics 4 Certification: A Personal Journey
In today’s data-driven world, understanding user behavior and making data-backed decisions are essential for businesses to thrive. Among the many analytics tools available, Google Analytics stands out as a powerful tool that can unlock valuable insights. To harness the full potential of this platform, obtaining the Google Analytics 4 (GA4) certification can be a game-changer. In this blog post, I will share my personal experience and practical insights gained from getting GA4 certified and explain how this certification can benefit both individuals and organizations.
The Journey to GA4 Certification:
Undertaking the GA4 certification journey was a transformative experience. The comprehensive training modules offered a deep dive into the new GA4 features and functionalities. From understanding measurement planning to advanced analytics techniques, each module equipped me with the knowledge and skills needed to navigate and utilize the GA4 platform effectively.
Practical Insights Gained:
One key aspect that the GA4 certification program emphasized was the shift from focusing solely on website-based analytics to a more holistic approach. With GA4’s enhanced cross-platform tracking capabilities, I learned how to monitor user interactions across various devices and channels, gaining a comprehensive understanding of the complete user journey. This insight enabled me to optimize marketing strategies, improve user experience, and ultimately drive conversions and revenue.
Another notable aspect of GA4 is its emphasis on machine learning and AI capabilities. The certification program delved into leveraging these tools to uncover hidden patterns and trends, leading to actionable insights. For instance, by utilizing predictive analytics, I was able to anticipate user behavior and proactively adjust marketing campaigns, resulting in enhanced ROI and customer satisfaction.
The Benefits of GA4 Certification:
Obtaining the GA4 certification offers numerous benefits for both individuals and organizations. Firstly, it demonstrates expertise and proficiency in leveraging the latest analytics tools and techniques. This certification acts as a tangible proof of one’s skills and can boost career opportunities, whether as an analytics professional or a marketing strategist.
Additionally, organizations can greatly benefit from having GA4 certified individuals on their teams. These certified professionals can drive business growth by harnessing the full potential of GA4, providing valuable insights, and enabling data-driven decision-making. GA4 certification enhances credibility and helps organizations stay ahead of the competition by optimizing their digital marketing endeavors.
Google Analytics 4 certification program empowers individuals with the knowledge and skills to leverage the full potential of GA4. My personal experience revealed how this certification enables professionals to unlock actionable insights, optimize marketing strategies, and make data-driven decisions. The benefits of GA4 certification extend beyond personal growth, positively impacting organizations by driving business success. Invest in your future by pursuing the GA4 certification, and witness the transformative power of data in propelling your career and organization forward.
Below you’ll find a list from the real GA4 assessment test. Learn Smarter.
What’s a key difference between Google Analytics 4 properties and Universal Analytics properties?
- Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting.
- Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.
- Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as the foundation for data collection and reporting.
- Google Analytics 4 properties use “dimensions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.
What scope would be set for a custom dimension that reports membership status for a customer rewards program?
- User
- Session
- Event
- Product
Which Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms?
- User-ID
- Device-ID
- Audience triggers
- Predictive audiences
Which Analytics 360 feature allows you to filter data and create a new data set needed for a specific audience or use case?
- Subproperties
- Roll-up properties
- Data streams
- Organizations
You are setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these describes a data stream?
- A data stream lives within a property and is a source of data from your app or website
- A data stream lives within Reports and lets you segment and compare your data
- A data stream lives within Explore and, once defined, can be added to any exploration
- A data stream lives within an account and is the container for the data you collect from your apps and sites
If you delete a property from your Google Analytics account, how many days do you have until the property is permanently deleted?
- 35
- 7
- 14
- 60
You created a new option for your users to sign up for a newsletter on your website. You’d like to mark those new sign-up events as conversions, and create a new audience for those users who signed up. Where in your Google Analytics 4 property can you manage your events, conversions, and audiences?
- Configure
- Admin
- Advertising
- Explore
You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics?
- Analytics tag
- Firebase SDK
- Analytics SDK
- Google Ads
You’re using Google Analytics for your website. In which situation could you use the Engagement overview report?
- You’re interested in seeing which pages on your site are getting the most traffic.
- You’re interested in seeing where users are coming from before landing on your website.
- You’re interested in monitoring user activity as it is happening on your site.
- You’d like insight into your users’ interests they’ve express through their online browsing and purchase activities.
You generate a report to show how many users are coming from various device types, like computers and mobile phones, over the past 30 days. In this report, which of these is a “metric” in Google Analytics?
- How many users were on mobile phones
- The device types, desktops and mobile phones
- The date range setting for the last 30 days
- Where users came from before reaching your site
Users are finding and visiting your website from a variety of different places, including search engine results and social media. Which section within Reports in Google Analytics can give you insight into where your users are coming from before visiting your website?
- Acquisition
- Engagement
- Monetization
- Demographics
You would like to export your Google Analytics data to BigQuery to run queries and combine some of your offline data with Analytics data. What type of Analytics property can export data to BigQuery?
- Standard or Analytics 360 properties using GA4
- Only Standard properties in GA4 or Universal Analytics
- Only Analytics 360 properties in GA4 or Universal Analytics
- Standard or Analytics 360 properties using Universal Analytics
Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app. Which of these should you use for these insights?
- Google Analytics 4 properties
- Universal Analytics properties
- Google Marketing Platform
- Google Optimize
Your website visitors already trigger the page_view event when they view any page on your site, but you want to define a new event to trigger when visitors land on a specific page, like the homepage. When you navigate to Events in the Google Analytics interface, which option can you choose to define this homepage view event?
- Create event
- Modify event
- Mark event as conversion
- Import event
When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?
- Google Ads can use these conversions to optimize your bids for ad placements
- Google Ads can use these conversions to adjust and optimize your ad copy
- Google Ads can use these conversions to see industry benchmarking data
- Google Ads can use these conversions to generate new keyword ideas
You have an event on your website that triggers when users watch a video. Which of these is an example event parameter?
- Name of a video watched on your site
- How many users viewed a video on your site
- The devices users are on when watching a video on your site
- How many users opened the page containing a video on your site
You are looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers’ engagement. Which section would you open in your Google Analytics property?
- Explore
- Reports
- Advertising
- Configure
To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?
- Search Console
- Google Ads
- Search Ads 360
- Google Optimize
You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who’ve made a purchase. Which of these is an example of a predictive audience?
- You create an audience of users who are likely to purchase in the next seven days
- You create an audience of users who added items to their purchase wishlist
- You create an audience of users who started checking out but didn’t complete the purchase
- You create an audience of users who made a purchase in the last 30 days
You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?
- Model comparison
- Conversion paths
- Funnel exploration
- Segment overlap
You manage a gardening company and you post a new how-to video on your website for your customers. In Google Analytics you find lots of data about the user interactions with this video. While looking through your data, which of these is a “user property” collected by Google Analytics?
- The language preference of users watching the video on your site
- How many users watched the video on your site
- Name of the video users can watch on your site
- How many users opened the page containing the video on your site
Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics?
- Data retention period
- Disable data collection
- IP address settings
- Consent Mode
Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?
- Linear
- Position-based
- Time decay
- Data-driven
What data does the Realtime report show?
- Events that took place within the last 30 minutes
- Events that took place within the last 60 minutes
- Events that took place within the last 12 hours
- Events that took place within the last 8 hours
What is something you can do with your data when you export your Google Analytics data to BigQuery?
- You can use SQL to query your data to answer questions and gain insights into your products, users, and channels
- You can use conversions for ad campaign bidding, and audiences to target ad campaigns
- You can use audiences to target website experiments and test variants of your web pages
- You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance
You sell items online and store data about each item offline. Which feature allows you to upload a CSV file that contains your item data to join with Analytics data?
- Data import
- Measurement Protocol
- HTTP request
- Modify event
Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands, or regions by combining data from multiple source properties?
- Roll-up properties
- Subproperties
- Data streams
- Organizations
When linking your Google Analytics property to BigQuery, what are the two options you’ll see when choosing how frequently data is exported to BigQuery?
- Daily and Streaming
- Daily and Weekly
- Weekly and Streaming
- Hourly and Streaming
You decide to advertise online in a few different places to drive traffic to your website. You’re in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the “Conversion paths” report in your Google Analytics 4 property?
- Advertising
- Explore
- Reports
- Configure
You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. You would like to mark these events as important and assign a value to these events when they happen. What should you mark these events as in your Google Analytics 4 property?
- Conversion events
- Custom events
- Recommended events
- Goals
How can Google Ads use audiences from Google Analytics when the two are linked?
- Audiences in Google Ads can be used to target ad campaigns
- Audiences in Google Ads can be used to see industry benchmarking data
- Audiences in Google Ads can be contacted for customer research
- Audiences in Google Ads can be used to adjust geotargeting of ad campaigns
You’ve created a new path exploration in Explore to gain insight into the top pages that new users open after opening your home page. You’re interested in sharing your findings with your colleague. By default, who can see the exploration you just created?
- Only you can see it, but you can share it with the other users of the property in read-only mode.
- Only you can see it, but you can share it with the other users of the property for them to make edits.
- Anyone in your property can access it in read-only mode.
- Anyone in your property can access it and make edits.
Which section of Google Analytics contains readymade cards that answer common questions about how your users are interacting with your app or website?
- Reports
- Explore
- Admin
- Configure
You have already set up your web data stream and data is flowing into your Google Analytics property from your website. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?
- Additional events are collected from your website without you needing to change your website’s code
- Events from your mobile app can be combined with your existing website data
- Events can be associated with signed-in users to enable cross-device reporting
- Conversion reporting for the web data stream uses machine learning to distributes credit across channels
Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints?
- Data-driven
- First click
- Time decay
- Last click
You collect data on your point-of-sale system that could complement the data you are sending to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?
- Measurement Protocol
- Data import
- HTTP request
- Modify event
When enabled, which Analytics feature associates event data it collects from users on their website or app with the Google accounts of signed-in users who have consented to sharing this information?
- Google signals
- User-ID
- Google Ads
- Google Search Console
What can you do with audience triggers?
- Create new events based on an audience rule being satisfied
- Create new audiences based on specific events that are triggered
- Create new audiences based on predictive metrics
- Create new events based on existing event parameters
You are in the Explore section of your Google Analytics property and would like to customize metrics and dimensions in a table format. Which exploration technique should you use?
- Free form
- Funnel exploration
- Segment overlap
- Cohort explorations
What model represents the hierarchical structure of a Google Analytics account?
- Account > Property > Data stream
- Property > Account > Data stream
- Data stream > Account > Property
- Property > Data stream > Account
You manage a blog that has a few contributing authors. What could you use to report the name of the author on each article page?
- Custom dimension
- Custom metric
- Custom table
- Custom user parameter
You have Ads Personalization enabled for your property, but want to exclude specific events. What does this mean for the data for those events?
- That data will only be used for measurement purposes
- That data will only be used for audiences in Google Ads
- That data will only be available in the Reports and Explore sections
- That data will only be available in the Advertising section
If you have a mobile app, what can you use to collect and send data from the app to your Google Analytics 4 property?
- Firebase SDK
- Website tag
- Google Marketing Platform
- Google Ads
Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like?
- One property with one web data stream for your website and two app data streams, one for iOS and the other for Android
- One property with one web data stream for your website and one app data stream for your app
- One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android
- One property with a web data stream for your website and one property with an app data stream for your app
You generate a report to show how many users are coming from various device types, like desktops and mobile phones, over the past 30 days. In this report, what is device type?
- A dimension
- A metric
- An event
- A user
You’ve started a new Google Ads account and would like to link it to your Google Analytics property so that you can see detailed marketing campaign data. Where in your Google Analytics 4 property can you manage product links like this one with Google Ads?
- Admin
- Configure
- Advertising
- Explore
You manage a retail website and customers arrive from many different places, like search engines, ads, and social media. You’re interested in gaining insight to which of these is driving the most new customers and the most conversions. Which dimension shows you where your website users arrived from, such as “organic search” or “referral”?
- Default channel grouping
- Page title
- Event name
- Google Ads campaign
Which Google Analytics feature uses machine learning to measure conversions that aren’t directly observable?
- Conversion modeling
- Conversion events
- Conversion paths
- Conversion window
You want to see the steps your users take toward a key conversion. Which exploration technique lets you visualize the steps users take toward a key task or conversion and see how well they are succeeding or failing at each step?
- Funnel exploration
- Free form
- Segment overlap
- Cohort explorations
You’ve created a Google Analytics 4 property for your website and mobile app. As users engage with your website and app, how does Google Analytics measure and report distinct user interactions?
- As events
- As sessions
- As hits
- As views
