Google ads video certification answers with explanations ( updated)

New Google Ads video assessment answers with detailed explanations. Corresponds exactly the latest exam version. This file contains all possible real exam questions with 100% correct and verified answers. Free updates included. Save your time.

Note: we perform daily scans ensuring the file corresponds exactly the latest exam version and contains all possible questions from the real certification program.

Google Video Ads Certification Exam Answers with explanations file demo preview

Google Video Ads Certification Exam Answers with explanations file preview

File preview Google Video Ads Certification Exam Answers

All possible certification exam questions
100% correct and verified answers
Instant download
Detailed explanations written by experts
Free lifetime updates.

The Google Video Ads Certification program is a specialized accreditation that recognizes an individual’s proficiency in creating and managing effective video advertising campaigns on YouTube and across Google’s video advertising platforms. This certification is designed for digital marketers, advertisers, and media professionals who want to showcase their expertise in leveraging video ads to engage audiences and drive business results. To earn the certification, candidates must pass an exam that tests their knowledge on various aspects of video advertising, including campaign setup, targeting strategies, creative best practices, and performance measurement. The program ensures that certified individuals are well-versed in the latest trends and techniques in video advertising, helping them to optimize their campaigns for maximum impact.

Passing exams is not a workout. Multiple attempts won’t make you stronger.

Achieving the Google Video Ads Certification provides numerous benefits for marketing professionals and agencies. It demonstrates a deep understanding of how to harness the power of video to connect with audiences in meaningful ways, from brand storytelling to direct response advertising. Certified professionals are equipped with the skills to create compelling video content, select the right ad formats, and utilize advanced targeting options to reach specific demographics and interests. Moreover, they can effectively measure the performance of their video campaigns using analytics and insights provided by Google Ads. This certification not only enhances an individual’s credibility in the digital marketing industry but also provides practical knowledge that can drive tangible business outcomes, making it a valuable credential for anyone looking to excel in the dynamic world of video advertising.

Know exam questions. Learn Smarter.

When making creative for a video action campaign, which best practice should you follow?

Repeat what you’re offering
Communicate the offer at the end
Communicate multiple messages
Repeat your call-to-action

You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?

Skippable in-stream ads and bumper ads
Masthead ads and non-skippable in-stream ads
Skippable in-stream ads and non-skippable in-stream ads
Masthead ads and bumper ads

You’re creating a Google video campaign with ‘brand awareness and reach’ as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

It’ll optimise bids to put the campaign’s message in front of as many relevant people as possible.
It’ll acquire as many clicks as possible according to the daily budget that’s been set.
It’ll create as many impressions as possible in line with the target cost-per-acquisition.
It’ll analyse historical feedback and make adjustments to bids based on performance signals.

To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?

Cross-platform and view-based
Mono-platform and last click
Cross-platform and last click
Mono-platform and view-based

You’re planning to run a Google video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behaviour. In addition to fundamental video metrics such as ‘Video played to’, which measurement solution should you use?

Brand Lift
Viewability with Active View
Reach Planner
Unique reach and frequency

You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?

Skippable in-stream ads and non-skippable in-stream ads
Masthead ads and bumper ads
Skippable in-stream ads and bumper ads
Masthead ads and non-skippable in-stream ads

You want to reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand. What audience solution should you use?

In-market audiences
Custom audiences
Affinity audiences
Life events

What two video ad formats are optimised for engagement and designed to help customers think of you first when they’re looking to buy?

Skippable in-stream ads and in-feed video ads
Skippable in-stream ads and bumper ads
Non-skippable in-stream ads and in-feed video ads
Non-skippable in-stream ads and skippable in-stream ads

During media planning, what can Reach Planner help with?

Forecasting reach of your YouTube campaign alongside TV
Forecasting reach of your YouTube campaign alongside print ads
Forecasting reach of your YouTube campaign alongside social media
Forecasting reach of your YouTube campaign alongside Search

You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?

Include a specific call to action (CTA).
Provide multiple options for how viewers can take action.
Include a generic call to action (CTA).
Keep audio to a minimum so that viewers focus on the call to action (CTA).

What’s a benefit of using Google’s video solutions to achieve your awareness, consideration or action goal?

Google’s video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
Google’s video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
Google’s video solutions use machine learning to create video assets based on the content of the advertised domain.
Google’s video solutions use machine learning to set budgets and bids within 24 hours of setting a live video campaign.

Why is it a good idea to opt in to Google video partners when creating a Google video campaign for awareness?

It’ll extend the reach of video ads to a collection of leading publisher sites and apps.
It’ll give you access to engage with audiences on the YouTube mobile homepage.
It’ll give you access to more engagement metrics to measure the impact of the campaign.
It’ll extend the reach of video ads to YouTube live streaming and Premieres.

You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals. Which three user trends on YouTube are valuable to communicate to your client?

Streaming on TV, short-form content and shopping
Streaming on TV, audio-only content and shopping
Cross-device behaviour, audio-only content and shopping
Cross-device behaviour, short-form content and shopping

Your goal is to increase retention and loyalty for your brand. What type of Google video campaign should you use to achieve that goal?

Product and brand consideration
Brand awareness and reach
Online sales
Lead generation

You want to reach people based on their interests using your Google video campaign, but you’re not looking to build or refresh audiences manually. What audience solution should you use?

Infinite taxonomy audiences
Custom audiences
Affinity audiences
Life events

The goal of your Google video campaign is to grow consideration. What should your bidding solution optimise towards?

Views
Impressions
Actions
Clicks

You want to reach male users who are 35 to 44 years old with your Google video campaign. What audience solution should you use?

Demographics and detailed demographics
Affinity audiences
Custom audiences
Life events

Which of the following accurately summarises the streaming trend that YouTube advertisers should understand?

People are watching YouTube on connected TV devices, which further extends YouTube’s reach.
People are switching between the many streaming services available and have shorter attention spans.
Production companies are acting as gatekeepers, since they control the biggest distribution channels.
Long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.

Which of the following captures how YouTube serves users, creators and advertisers?

Connection, innovation and trust
Creativity, innovation and trust
Connection, growth and trust
Creativity, growth and trust

You’re building a Google video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?

It allows you to reinforce a message by telling a story through a series of videos.
It allows you to maximise ad engagement by telling a story through a series of videos.
It allows you to drive actions on your website by telling a story through a series of videos.
It allows you to communicate multiple messages by telling a story through a series of videos.

How should you approach creative effectiveness in order to boost performance of video campaigns?

Use research-backed creative guidelines and iterate with experimentation.
Start with all-new video ad creative that’s already working well for other platforms.
Run an experiment with existing creative and use whichever one performs best.
Continue running campaigns with existing creative and slowly introduce new variations.

You’re planning to run a Google video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?

Brand Lift
Core performance metrics
Viewability with Active View
Reach Planner

You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarise this trend to them?

Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
Focus on either long or short-form content, as using both creates an inconsistent experience.
Advertisers with awareness goals should create short-form content that’s highly engaging.

You’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?

Product feed
Sitelinks
Lead form
Location

You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand. Which of the following combinations aligns to that approach?

Start with your data segments, then expand to Customer Match.
Start with Customer Match, then expand to your data segments.
Start with your data segments, then expand to affinity audiences.
Start with Customer Match, then expand to affinity audiences.

For your Google video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?

Custom audiences
Life events
Infinite taxonomy audiences
Affinity audiences

Your goal is to increase purchase intent for your products. What type of Google video campaign should you use to achieve that goal?

Product and brand consideration
Brand awareness and reach
Online sales
Lead generation

What do Insights Finder and Find My Audience help you do?

They help you understand who your most valuable customers are on YouTube and how to reach them.
They help you create audience lists that you can immediately apply to any of your Google video campaigns.
They help you understand what audience solutions in an existing campaign are delivering the best results.
They help you create audience lists similar to the audiences who delivered the best results in your Google video campaign.

You’re planning to run a video action campaign. How should you approach your measurement strategy?

Measure the full value with Google Ads conversion tracking and include lighter conversion events.
Measure only complete offline conversions for a more accurate return on investment calculation.
Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
Measure only complete online conversions for a more accurate return on investment calculation.

You’re planning to run a Google video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?

Core performance metrics
Viewability with Active View
Brand Lift
Forecasting reach of your YouTube campaign alongside print ads

You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?

Bumper ads
Masthead ads
In-feed video ads
Non-skippable in-stream ads

How should you approach your audience strategy when setting up a video action campaign to convert intent into action?

Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.
Focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
Focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
Focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.

You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call to actions (CTAs) should you use in the ad?

Book now
Learn more
Take a look
Call now

You want to reach cooking enthusiasts with your Google video campaign. What audience solution should you use?

Affinity audiences
Demographics and detailed demographics
Life events
Custom audiences

What action should you take when optimising a campaign to drive conversions faster?

Track lighter actions to provide more signals to Google’s machine learning algorithms.
Set up the campaign to only engage with audience segments that have converted before.
Track only end actions to provide more accurate signals to our machine learning algorithms.
Set up the campaign to engage with audience segments that have searched for your brand before.

You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?

Action
Consideration
Awareness
Hybrid

What video ad formats are optimised to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?

Skippable in-stream ads and in-feed video ads
Skippable in-stream ads and bumper ads
Non-skippable in-stream ads and in-feed video ads
Non-skippable in-stream ads and skippable in-stream ads

Of all video campaign effectiveness levers, what’s the dominant driver of return on investment and the strongest on digital media?

Creative
Media
Brand
Platform

You’re planning to run a Google video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as ‘Video played to’, what measurement solution should you use?

Unique reach and frequency
Brand Lift
Viewability with Active View
Reach Planner

How should you approach evaluating video action campaign performance to drive more conversions?

Compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
Compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
Compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
Compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.

Why is it a good idea to opt into optimised targeting when creating a video action campaign?

It’ll help you reach new and relevant audiences who are likely to convert.
It’ll remove users from your data segments who aren’t likely to convert.
It’ll help you reach audiences already familiar with your brand who are likely to convert.
It’ll remove audience solutions you’ve applied that aren’t driving conversions.

A business owner wants to set up their company’s Google video campaign to make sure that people think about their brand in decision-making moments. What marketing objective connects to this goal?

Consideration
Action
Awareness
Perspective

You work for a creative agency making video ads for a client who’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

Humanise the story.
Convey multiple messages to resonate with the masses.
Avoid humour as it’s more subjective.
Showcase discounts and sales to drive interest.

You’re creating a storyboard for a video ad and you’re optimising for view completions. Which of the following is a way to hook and sustain attention?

Use engaging pacing and tight framing.
Keep visuals low contrast to avoid overwhelming viewers.
Build suspense with a slow pace to start.
Set up scenes to be zoomed out so that viewers can see all story elements.

If your marketing objective is to build awareness, what audience solutions should you consider using in your Google video campaign?

Affinity audiences and custom audiences
Life events and in-market audiences
Affinity audiences and life events
In-market audiences and custom audiences

Which of the following captures the four reasons creators choose YouTube?

Freedom, reach, infrastructure, income
Freedom, community, infrastructure, income
Creativity, reach, infrastructure, income
Creativity, community, infrastructure, income

You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad’s effectiveness?

Increase the pace and tighten the framing.
Remove supers so that they don’t compete with the audio.
Lower the brightness to optimise for mobile device viewing.
Add closed captions since most viewers will watch with the sound off.

It’s your first time running a video action campaign. What approach to bidding strategy should you implement for optimal results?

Start with Maximise conversions to establish CPA performance, then switch to target CPA to capture more conversions at the desired CPA.
Start with cost-per-view bidding to establish CPV performance, then switch to target CPA to capture more conversions at the desired CPA.
Start with target CPA to establish CPA performance, then switch to Maximise conversions to capture more conversions at the desired CPA.
Start with cost-per-view bidding to establish CPV performance, then switch to Maximise conversions to capture more conversions at the desired CPA.

What are the three primary benefits of Reach Planner?

It provides trustworthy unique reach forecasts, media mix options and fresh data.
It provides trustworthy popular reach forecasts, media mix options and fresh data.
It provides trustworthy unique reach forecasts, media mix options and automation recommendations.
It provides trustworthy popular reach forecasts, media mix options and automation recommendations.

You work on the marketing team for an eCommerce business and you’re looking to summarise the value of YouTube to the leadership team. How should you summarise the shopping trend to them?

Creators influence users’ purchasing decisions, and YouTube drives purchasing behaviour.
YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
Creators influence users’ purchasing decisions, but they take action on other platforms.
YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.

Google Ads Video Certification Answers with Explanations (Updated)