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As an advertiser, creating your first Search ad in Google Ads is a simple five-step process. What is the correct order of the five steps?
- Sign in to the Google Ads account where you wish to make the Search ad. Choose your objective, select Search ad from the available options, and enter your campaign details. In the page menu on the left of the screen, choose the + button. Select Publish campaign. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
- Sign in to the Google Ads account where you wish to make the Search ad. In the page menu on the left of the screen, choose the + button. Choose your objective, select Search ad from the available options, and enter your campaign details. Review your campaign settings and ensure the ad meets Google’s editorial guidelines. Select Publish campaign.
- In the page menu on the left of the screen, choose the + button. Sign in to the Google Ads account where you wish to make the Search ad. Choose your objective, select Search ad from the available options, and enter your campaign details. Select Publish campaign. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
- Choose your objective, select Search ad from the available options, and enter your campaign details. In the page menu on the left of the screen, choose the + button. Select Publish campaign. Sign in to the Google Ads account where you wish to make the Search ad. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
- Review your campaign settings and ensure the ad meets Google’s editorial guidelines. Sign in to the Google Ads account where you wish to make the Search ad. In the page menu on the left of the screen, choose the + button. Choose your objective, select Search ad from the available options, and enter your campaign details. Select Publish campaign.
Of the following methods, which one should you use to implement and test broad match successfully on broad match campaigns intended to help analyze conversion data?
- You should implement your broad match keywords through setting up a One-Click Experiment Apply. This will create an experiment that follows all experiment best practices automatically.
- You should use Google Ads’ Keyword Match Types feature. This will let you see how your broad match keywords are being matched.
- You should use Google Ads’ Conversion Tracking feature. This will let you track the number of conversions that are generated via your broad match keywords.
- You should use the Keyword Planner to find new keywords that are relevant for your target audience and business.
Which searches can an ad show for broad match keyword “home furnace repair?”
- house furnace replacement
- replace home furnace
- homes for sale
- new homes for sale
How does Google AI help marketers maximize search ad performance amidst billions of searches on Google every day?
- Google AI lets Ad Rank prioritizes either anticipated clickthrough rate or ad relevance.
- Google AI lets broad match and Smart Bidding connect ads to queries and make adjustments to bids in real time.
- Google AI lets Smart Bidding anticipate which queries will have the highest volume and it sets bids automatically in response.
- Google AI is so effective that marketers don’t even need to invest in high-quality image assets to maximize their impact.
Once Smart Bidding and broad match are implemented, which three campaign best practices should be followed?
- Monitoring Quality Score
- Using responsive search ads
- Using contextual signals
- Being mindful of negative keyword targeting
- Using cross-device reporting
What are two benefits of using broad match, Smart Bidding, and responsive search ads together?
- They automatically generate headlines based on advertisers’ websites.
- They remove the need for marketers to optimize Search campaigns.
- They help save time so marketers can reinvest in their most important priorities.
- They help advertisers reach the right user, at the right price, with relevant ads.
Which way does Google AI help marketers connect with new customers?
- It defines business goals for marketers based on their offline conversion data.
- It makes it possible for responsive search ads to offer recommendations for optimizing marketers’ websites.
- It uses its understanding of nuances in human language to connect marketers with people searching for their offerings.
- It predicts the value of every query for the coming quarter, so Smart Bidding can help marketers plan their spend.
What can the Performance Planner assist you with?
- To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
- To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)
- To analyze the search term report and add both keywords and negative keywords, depending on historical performance
- To determine which Google Ads features should be enabled to get the best performance from your campaigns
If your goal is testing various combinations of headlines and descriptions so you can optimize your results accordingly, which two responsive search ads benefits will help you do this?
- Lower eCTR will help you test those combinations.
- More relevance will help you test those combinations.
- Greater flexibility will help you test those combinations.
- Longer funnels will help you test those combinations.
- Less click fraud will help you test those combinations.
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
- Target impression share
- Maximize Clicks
- Maximize Conversions
- Enhanced cost-per-click (eCPC)
You recently launched a new product called the Awesome Chair. Your goal is to generate more traffic through Google Ads but you only want to attract traffic from searches for the product name. How can you attract search traffic for Awesome Chair product name queries only?
- Broad match will attract search traffic for product name queries only.
- Phrase match will attract search traffic for product name queries only.
- Exact match will attract search traffic for product name queries only.
- Keyword targeting will attract search traffic for product name queries only.
You’re considering using automated bidding to make your campaign management process more efficient. What are three ways that automated bidding can improve efficiency?
- Saves time and marketing resources
- Integrates a large variety of signals to evaluate user intent
- Sets the appropriate bid for each and every auction
- Minimum and maximum bid values are determined by the daily budget
- Sets manual bids for specific times of the day
What are three efficient ways for marketers to apply recommendations that impact optimization score?
- Opt in to apply certain recommendations automatically.
- Review recommendations and make adjustments under campaign settings.
- Review and apply individual recommendations within each of the categories.
- Use “Apply all” to implement every recommendation with one click.
- Review and apply individual recommendations in your Keyword report.
Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?
- Extends her reach to additional sites.
- Enables her to partner with other similar businesses.
- Increases the geographic distribution of her ad.
- Allows her to reach to all device types.
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What are two benefits of using broad match, Smart Bidding, and responsive search ads together?
- They help save time so marketers can reinvest in their most important priorities.
- They help advertisers reach the right user, at the right price, with relevant ads.
- They remove the need for marketers to optimize Search campaigns.
- They automatically generate headlines based on advertisers’ websites.
You’re considering using automated bidding to make your campaign management process more efficient. What are three ways that automated bidding can improve efficiency?
- Sets the appropriate bid for each and every auction
- Saves time and marketing resources
- Integrates a large variety of signals to evaluate user intent
- Sets manual bids for specific times of the day
- Minimum and maximum bid values are determined by the daily budget
You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?
- Performance Planner integrates with other budgeting software, such as QuickBooks.
- Performance Planner will help you identify funds from other operational budgets to allocate to marketing.
- Performance Planner leverages machine learning for forecasting.
- Performance Planner forecasting is powered by billions of Google searches conducted each week.
With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?
- With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time.
- With Google AI, Ad Rank prioritizes expected clickthrough rate over ad relevance, or vice versa.
- With Google AI, Smart Bidding predicts queries with the highest volume to set bids automatically.
- With Google AI, marketers no longer need to invest in high-quality image assets.
A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?
- Search ads can appear on relevant searches by potential customers.
- Search ads can appear within organic search results.
- Search ads can include videos of relevant products.
- Search ads can automatically send follow-up information to potential customers.
Which three solutions will enable you to build strong conversion measurement foundations when implementing value-based bidding?
- Global site-wide tagging
- Enhanced conversions
- Consent mode
- Broad match
- Smart Bidding
What’s one way Google AI helps marketers connect with potential customers?
- Google AI understands nuance in human language and connects marketers with people searching for what they offer.
- Google AI defines business goals for marketers based on their offline conversion data.
- Google AI is used by Smart Bidding to predict the value of each query for the coming quarter, enabling marketers to plan their spend.
- Google AI is used by Responsive Search Ads to provide recommendations for optimizing marketers’ websites.
As an advertiser, creating your first Search ad in Google Ads is a simple five-step process. What is the correct order of the five steps?
- Sign in to the Google Ads account where you wish to make the Search ad. In the page menu on the left of the screen, choose the + button. Choose your objective, select Search ad from the available options, and enter your campaign details. Review your campaign settings and ensure the ad meets Google’s editorial guidelines. Select Publish campaign.
- Review your campaign settings and ensure the ad meets Google’s editorial guidelines. Sign in to the Google Ads account where you wish to make the Search ad. In the page menu on the left of the screen, choose the + button. Choose your objective, select Search ad from the available options, and enter your campaign details. Select Publish campaign.
- Sign in to the Google Ads account where you wish to make the Search ad. Choose your objective, select Search ad from the available options, and enter your campaign details. In the page menu on the left of the screen, choose the + button. Select Publish campaign. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
- Choose your objective, select Search ad from the available options, and enter your campaign details. In the page menu on the left of the screen, choose the + button. Select Publish campaign. Sign in to the Google Ads account where you wish to make the Search ad. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
- In the page menu on the left of the screen, choose the + button. Sign in to the Google Ads account where you wish to make the Search ad. Choose your objective, select Search ad from the available options, and enter your campaign details. Select Publish campaign. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?
- Using exact match
- Using phrase match
- Using broad match
- Using keyword targeting
Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?
- The higher expected click-through rate could lead to a higher Ad Rank.
- The ad’s quality could reduce cost-per-click by at least 40%.
- The ad could lead to a higher cost-per-click for the advertiser.
- The advertiser could receive more bids in the auction.
Which method should you use to implement and test broad match successfully on broad match campaigns to help analyze conversion data?
- You can implement broad match keywords by setting up a One-Click Experiment Apply. This creates an experiment automatically, following all experiment best practices.
- You can use the Keyword Planner to find new keywords that are relevant to your business and your target audience.
- You can use the Conversion Tracking feature in Google Ads to track the number of conversions that are generated by your broad match keywords.
- You can use the Keyword Match Types feature in Google Ads to see how your broad match keywords are being matched.
Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear. They’re a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand’s exposure and reach audiences interested in hiking and rock climbing across the web?
- Discovery
- Search
- Video
- Performance Max
Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
- Target impression share
- Maximize conversions
- Maximize clicks
- Target return on ad spend (tROAS)
You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the Ad Rank of the ad so it gets more exposure. What action should improve the ad relevance?
- Adding more negative keywords.
- Highlighting product uniqueness.
- Improving the navigation of the landing page.
- Focusing on connecting to a wider audience.
Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?
- 2.51
- 5
- 2.5
- 4.5
You’re walking a new client through the basics of Google Search ads. Which one of the following groupings would you highlight to them as the three basic components of a Google Search ad?
- Targeting, ad formats, and bid strategies
- Queries, marketing goals, and Search ads
- AI, bid strategies, and creatives
- Queries, ad formats, and keywords
What are two ways optimization score can help marketers succeed?
- Speeds up implementation for enhancements to campaigns.
- Determines which campaigns to prioritize for improvements.
- Uses Google AI to plan campaigns without the need for input.
- Documents campaign budget for marketing teams.
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
- Maximize Conversions
- Maximize Clicks
- Target impression share
- Enhanced cost-per-click (eCPC)
What does Performance Planner automatically do?
- Sets your ad budget for maximum growth
- Forecasts how your current campaigns will perform in the future
- Recommends the perfect ad structure for your budget
- Uses machine learning to target new demographics
How many responsive search ads can you have in Google Ads?
- There’s a limit of three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
- There’s a limit of six enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
- There’s no limit of enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
- There’s a limit of five enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to Headline position 1, Headline position 2, and Description position 1.
An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit the company’s Search Ads campaign?
- Their ad will appear if the search terms include the meaning of the keyword.
- Their ad will appear if the search terms are related to the keyword.
- Their ad will appear if the search terms have the same meaning as the keyword.
- Their ad will appear if the search terms contain all three of the exact keywords.
The advertising director for a guitar manufacturer has been tasked with optimizing their company’s Google Search campaign. How can they use the optimization score to benefit their campaign?
- To find how close their campaign is from being optimized for performance to its full potential.
- To compare the efficacy of their ad text creative with that of other ads, identifying opportunities for enhancements.
- To understand the network performance of their website, revealing optimization opportunities.
- To judge the popularity of their website compared to others, helping them better understand their market share.
Based on analysis of their marketing data, a web development business has determined that the highest-value consumers reach out via an interest form on their website. The firm wants more potential users to submit this form. Which campaign objective aligns with this business’s goals?
- Leads
- Website traffic
- Product and brand consideration
- Brand awareness and reach
What’s a benefit of using Smart Bidding with broad match?
- Broad match with Smart Bidding helps make sure that you’re only competing in the right auctions, at the right bid, for the right user. It achieves this by picking up on contextual signals present at auction time
- Broad match with Smart Bidding uses your budget to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
- Broad match with Smart Bidding uses your landing pages to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
- Broad match with Smart Bidding uses your ad group name to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal. What result can they achieve by selecting leads as the goal?
- Increase email list signups from potential consumers.
- Encourage consumers to purchase electric cars.
- Have more people view the company’s website.
- Promote videos about the business mission.
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment.Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
- An investment of $9,600 to generate 1,600 conversions with a CPA of $6.
- An investment of $8,400 to generate 1,400 conversions and a CPA of $6.
- An investment of $9,100 to generate 1,300 conversions and a CPA of $7.
- An investment of $9,800 to generate 1,400 conversions and a CPA of $7.
Assets assist in providing users with which two things they want from their search queries?
- Relevant information
- Information based on their moment
- Attractive imagery
- Product and service comparisons
How can marketers predict the impact of applying recommendations on their optimization score?
- Each recommendation shows its impact on the optimization score as a percentage.
- Cross reference the settings of comparable campaigns with higher optimization scores.
- Use Google AI to forecast the increase in conversions as a result of recommendations.
- Leverage trusted, third-party tools to analyze and optimize their campaigns.
How should marketers use AI-powered Search ads to accomplish their business goals?
- Leverage broad match, Smart Bidding, and Responsive Search Ads together.
- Use exact match keywords to help AI-powered Search reach specific audiences.
- Rely on manual bidding for queries marketers anticipate delivering the most value.
- Reduce and reinvest paid search budgets in high-quality image assets.
Which two asset types can also be served as account-level automated assets?
- Dynamic callouts
- Dynamic sitelinks
- Promotional callouts
- Call asset
What are three signals broad match uses to match Search ads with queries?
- Geographic
- Smart Bidding
- Language
- Device
- Interests
What are the two current keywordless campaign types that marketers can use to drive incremental reach?
- Dynamic Search Ads
- Performance Max
- Responsive search ads
- Expanded text ads
Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?
- It will improve upon acceptance.
- It will improve by the end of the month.
- It will gradually improve by the end of the week.
- It will improve by the end of the day.
Which three best practices could you follow to expand your reach with broad match?
- Organize all ad groups to be in alignment with a common theme.
- Make use of responsive search ads and AI-powered creative.
- Use brand restrictions with broad match for branded campaigns.
- Add broad match keywords for exact match keywords across campaigns.
- Maximize campaign reach by using broad match with manual bidding.
You manage marketing for a small business on a tight budget and you need to drive as many conversions as possible. In which two ways can Google Ads help?
- Google can help you set a fixed daily budget to align with your marketing goals and maximize your performance.
- Google’s planning, campaign setup, and optimization tools can help set an average daily budget for your goals.
- Google has Smart Bidding strategies to help you maximize conversions at your average daily budget goals.
- Google can automatically adjust your daily budget through AI to keep in alignment with your performance goals.
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
- Relevance, control, and results
- Influence, awareness, and promotion
- Sales, consideration, and integrity
- Growth, reach, and traffic
You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads. What are two benefits you could derive from using responsive search ads?
- Greater flexibility
- Lower eCTR
- More relevance
- Longer funnels
- Less click-fraud
Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?
- To give users an idea of the content they’ll see upon clicking the ad
- To match an appropriate landing page with the search term that triggered the ad
- To give users more options over which landing page they want to navigate to
- To allow the Google Ads system to anticipate what content is present on the landing page
What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?
- If you don’t bid efficiently, you could miss valuable conversions.
- The appropriate bid can often be a static target that’s challenging to reach.
- User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.
- The customer journey has become more complex and therefore bids should be based on general user behavior.
After implementing Smart Bidding and broad match, what are three campaign best practices you should follow?
- Use responsive search ads
- Monitor Quality Score.
- Be mindful of negative keyword targeting.
- Use contextual signals
- Use cross-device reporting
What are three benefits of opting-in to automatically apply recommendations?
- You’re regularly implementing best practices to your Google Ads accounts.
- You’ll see improved campaign performance
- You can opt in without increasing your budget
- You’ll be automatically implementing responsive search ads.
- You’ll be opting into Smart Bidding automatically.
Brenda’s working on improving a Google Search Ad’s Quality Score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
- Adding seasonal messaging during the holiday season.
- Making the headline bold to potentially improve the eCTR.
- Using colors in the message text to improve Quality Score.
- Incorporating an image to make the ad more enticing.
Which three factors impact a Search ad’s auction-time ad quality?
- Expected clickthrough rate
- Ad landing page experience
- Ad relevance
- Ad Rank
- Bidding strategy
Which searches can an ad show for broad match keyword “car window repair?”
- automobile glass replacement
- replace car window
- cars for sale
- second-hand cars for sale
Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?
- The campaign could improve by following the listed recommendations in Theo’s account.
- The campaign is performing better than 75% of all search campaigns.
- The campaign needs a 75% improvement to be fully optimized for Theo’s goals.
- The campaign is performing 25% under budget, as defined by Theo.
How does value-based bidding work?
- Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest conversion value possible, by bidding for conversions that drive business objectives.
- Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest impressions possible, by bidding for conversions that drive business objectives.
- Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest click-through rate possible, by bidding for conversions that drive business objectives.
- Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, by bidding for conversions that drive business objectives.
What are three efficient ways for marketers to apply recommendations that impact optimization score?
- Review and apply individual recommendations within each of the categories.
- Opt in to apply certain recommendations automatically.
- Use “Apply all” to implement every recommendation with one click.
- Review recommendations and make adjustments under campaign settings.
- Review and apply individual recommendations in your Keyword report.
What determines whether a Search ad shows in the results for a query, and in what position?
- Ad Rank, which is based on a variety of factors to show useful ads.
- Bids, which is how much marketers will pay for a click.
- Ad quality, which is based on ad and website relevance.
- Asset impact, which includes sitelinks and image assets.
What are two types of value-based Smart Bidding strategies?
- Maximize conversion value
- Maximize conversion value with target ROAS
- Target impression share
- Manual CPC
Where can you go to view your bid status, performance trend over time, and conversion delay reporting?
- Bid strategy report
- Performance strategy planner
- Bidding keyword report
- Auction analysis
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