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The Google Display Ads certification is an esteemed credential offered through the Google Skillshop, designed to validate one’s expertise in creating effective advertising campaigns using Google Display Network. Having recently achieved this certification, I can share firsthand insights into the comprehensive nature of the program and the practical benefits it offers to digital marketers.
Firstly, the certification process itself is structured in a way that both educates and tests a marketer’s understanding of the various tools and strategies essential for successful display advertising. The program covers a wide range of topics, from the basics of setting up a Google Display ad to more advanced concepts like targeting and optimizing for conversions. This broad spectrum ensures that when you do earn your certification, you have a well-rounded grasp of display advertising that applies directly to real-world scenarios.
Passing exams is not a workout. Multiple attempts won’t make you stronger.
One of the major benefits of obtaining this certification is the credibility it grants. Being certified by Google is a testament to one’s skills and knowledge in the field of digital advertising, which can significantly boost your profile in the job market or within your professional network. This can be particularly beneficial for freelancers, agency workers, and marketers looking to stand out from the competition.
From a practical standpoint, the training provided during the certification process has immediate applications. For example, I found the modules on audience targeting and ad customization especially useful. The knowledge gained from these sections helped me improve the ad reach and engagement in my campaigns, leading to better overall performance and more efficient use of advertising budgets. Moreover, understanding how to analyze the data collected from my ad campaigns enabled me to make informed decisions that continuously enhance campaign effectiveness.
Another highlight of the certification is the emphasis on ethical advertising practices and understanding Google’s advertising policies. This is crucial, as it ensures that you not only know how to create effective ads but also how to do so in a manner that is compliant with regulations and respectful of user privacy.
In conclusion, the Google Display Ads certification is a valuable asset for anyone involved in digital marketing, providing them with the necessary tools and knowledge to effectively manage display ad campaigns. The program’s detailed curriculum and practical insights have empowered me to deliver more targeted, effective, and compliant advertising solutions for my clients or employers. I would highly recommend this certification to any marketer who aims to enhance their advertising skills and contribute more significantly to their business’s marketing objectives.
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Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
- It allows her to reach over 90% of local internet users across thousands of apps and websites.
- It allows her to reach over 90% of global internet users across millions of apps and websites.
- It allows her to reach over 75% of regional internet users across thousands of apps and websites.
- It allows her to reach over 75% of national internet users across millions of apps and websites.
Explanation: The correct answer is “It allows her to reach over 90% of global internet users across millions of apps and websites.” This statement accurately describes the reach that a Google Display Campaign can provide Loretta. Google Display Campaigns have an extensive reach, covering a vast network of websites and apps across the globe, allowing advertisers to connect with a wide range of internet users. With over 90% coverage of global internet users, Loretta can effectively extend her company’s market reach to a massive audience, potentially increasing brand awareness and engagement. This option highlights the expansive nature of Google’s display network, emphasizing its ability to connect advertisers with a diverse and extensive online audience, which aligns with Loretta’s goal of engaging large audiences to extend her company’s market reach.
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
- Custom Intent audiences
- Demographic targeting
- Dynamic remarketing
- Affinity Audiences
Explanation: The correct answer is “Dynamic remarketing.” Darren’s objective is to target individuals who have already shown interest in specific products on his website but did not make a purchase. Dynamic remarketing is the ideal strategy for this scenario because it allows advertisers to show tailored ads featuring the exact products that users previously viewed. By leveraging dynamic remarketing, Darren can create personalized ads that display the products his website visitors showed interest in, thus increasing the likelihood of conversion by reminding them of their initial interest and encouraging them to complete the purchase. This approach enhances the relevance of the ads and maximizes the chances of driving sales by re-engaging potential customers with products they have already demonstrated an interest in, aligning perfectly with Darren’s goal of driving sales for specific products that users have previously viewed on his website.
Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective?
- He wants to create dynamic call-only ads to reach specific audiences.
- He wants to use Google’s automation technology to grow direct sales of his products.
- He wants to engage users who intend to purchase his products and are actively researching them.
- He wants to get his newest product in front of as many people as possible.
Explanation: The correct answer is “He wants to get his newest product in front of as many people as possible.” Colin would choose “Build awareness” as his marketing objective because his primary goal is to increase the visibility of his newest product among a broad audience. By selecting this objective, Colin aims to generate brand awareness and familiarize potential customers with his product, thereby increasing its exposure to as many people as possible. This objective is suitable for Colin’s situation because it focuses on reaching a wide audience and making them aware of his product’s existence, which is crucial for driving interest and consideration among consumers. Building awareness lays the groundwork for future marketing efforts and can ultimately lead to increased sales and brand recognition. Therefore, choosing “Build awareness” aligns with Colin’s objective of spreading the word about his newest product and maximizing its exposure to potential customers through his Google Display campaign.
Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?
- Uploaded ads
- Image ads
- Responsive display ads
- AMPHTML ads
Explanation: The correct answer is “Responsive display ads.” Responsive display ads are designed to automatically adjust their presentation to best fit the available space on a webpage, making them highly versatile and effective for various placements across the Google Display Network. Unlike uploaded ads or image ads, which require specific dimensions and formats, responsive display ads dynamically adapt their size, appearance, and format based on the ad space available on the webpage where they are being displayed. This adaptability ensures that the ads maintain their visual appeal and effectiveness regardless of the device or platform used by the viewer, optimizing the user experience and increasing the likelihood of engagement. By leveraging responsive display ads, advertisers can streamline their ad creation process and reach a broader audience across different websites and apps within the Google Display Network, making them a preferred choice for maximizing campaign performance and ad placement flexibility. Therefore, selecting responsive display ads is the correct option for advertisers seeking to ensure optimal presentation and performance of their ads across the Google Display Network.
Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
- A gallery of product images
- A pre-uploaded feed
- A Google My Business account
- A list of relevant placements
Explanation: The correct answer is “A pre-uploaded feed.” Julie needs a pre-uploaded feed to create dynamically generated display ads within a Dynamic Remarketing campaign. A pre-uploaded feed contains essential information about the products that potential customers have previously viewed on Julie’s website, such as product names, descriptions, prices, and images. By using this feed, Julie can dynamically generate display ads that showcase the specific products each potential customer showed interest in, increasing the relevance and effectiveness of her advertising efforts. This dynamic approach ensures that the ads align closely with the user’s interests and preferences, thereby enhancing the likelihood of engagement and conversion. Without a pre-uploaded feed, Julie would not have the necessary data to personalize her ads based on the products that potential customers have previously viewed, limiting the effectiveness of her Dynamic Remarketing campaign. Therefore, having a pre-uploaded feed in place is crucial for Julie to create dynamically generated display ads that effectively retarget potential customers with products they have shown interest in, ultimately driving sales and maximizing campaign performance.
Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns. Users only have to provide a few inputs. What can a user input in a Display campaign?
- All channels they wish to target
- A maximum conversion number
- Keyword bids and modifiers
- The images they wish to use
Explanation: The correct answer is “The images they wish to use.” In a Display campaign, users can input the images they wish to use as part of their advertising creatives. While display campaigns indeed leverage full automation to optimize and automate various campaign aspects, such as targeting, bidding, and ad placements, users still retain control over the visual elements of their ads. By providing input on the images they want to utilize, users can ensure that their ads visually align with their brand identity and effectively communicate their message to the target audience. This input allows users to maintain creative control over their campaigns while leveraging the automation capabilities of the Display network to streamline campaign management and optimize performance. Therefore, selecting the images they wish to use is a crucial input for users in a Display campaign, enabling them to tailor their ads to resonate with their audience and achieve their advertising objectives effectively.
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
- By automatically setting the maximum CPC bid limit.
- By guaranteeing improved results.
- By setting her bids when auctions happen.
- By keeping her ads updated with new copy.
Explanation: The correct answer is “By setting her bids when auctions happen.” Automated bidding can assist Amanda, the marketing manager for a plant nursery, by dynamically adjusting her bids in real-time during auctions based on various factors such as user behavior, device, location, and time of day. This ensures that her bids remain relevant and competitive, maximizing the chances of winning ad placements that are most likely to drive valuable clicks and conversions. With a large number of campaigns to manage, automated bidding alleviates the burden of manually monitoring and adjusting bids for each campaign, allowing Amanda to allocate her time and resources more efficiently. By leveraging automated bidding, Amanda can optimize her bidding strategy across multiple campaigns to achieve her desired performance goals, whether it’s maximizing clicks, conversions, or return on ad spend. Therefore, automated bidding can significantly benefit Amanda by ensuring that her bids remain relevant and competitive in the dynamic auction environment, ultimately improving the effectiveness and efficiency of her advertising campaigns for the plant nursery.
A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?
- Affinity Audiences
- In-Market Audiences
- Demographic Audiences
- Dynamic Remarketing
Explanation: The correct answer is “Demographic Audiences.” For a company targeting senior citizens, specifically those over the age of 65, demographic targeting is the most suitable option to reach this audience effectively. Demographic targeting allows advertisers to target users based on specific demographic criteria such as age, gender, parental status, and household income. By selecting the age group of 65 and older, the company can ensure that their Google Display ads are shown to users within their desired demographic segment. This approach enables the company to tailor their advertising messages and creative assets to resonate with the interests and preferences of senior citizens, thereby maximizing the relevance and effectiveness of their ads. Unlike Affinity Audiences, which target users based on their interests and lifestyles, demographic targeting focuses specifically on age demographics, making it the ideal choice for reaching the company’s target audience of senior citizens. Therefore, leveraging demographic audiences can best help the company reach new customers within their desired age demographic, ensuring that their Google Display ads effectively resonate with the intended audience and drive engagement and conversions for their sporting equipment products tailored for senior citizens.
Trina is considering using automated bidding as she is looking to make her campaign management process more efficient. In what three ways can automated bidding improve efficiency? (Choose 3.)
- Sets the appropriate bid for each and every auction
- Saves time and marketing resources
- Integrates a large variety of signals to evaluate user intent
- Sets manual bids for specific times of the day
- Minimum and maximum bid values are determined by the daily budget
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)
- Affinity audiences
- Demographic targeting
- Custom Intent audiences
- Standard remarketing
- In-Market audiences
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
- With Google Ads, you can choose a maximum amount to spend per month.
- Google Ads saves you time by deciding what your budget will be on a daily basis.
- With Google Ads, your ads will show on every available search engine.
- With Google Ads you always pay using cost-per-reach, predetermined by your budget.
Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin’s marketing goals?
- Similar Audiences
- In-Market audiences
- Remarketing
- Affinity Audiences
What are two benefits of automated bidding? (Choose two.)
- Time saving
- Guaranteed results
- Higher CPAs
- Cross analysis
- Competitive analysis
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
- His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.
- His ads can contain proprietary formatting that allow him to precisely demonstrate how his products work.
- His ads can enable customers to purchase his products directly from within the ad.
- His ads can appear on Google Search results when customers are searching for specific search terms.
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
- By getting her ad in front of the right people, in the right place, at the right time.
- By getting her ad to the people she selects, based on automated marketing objective tracking.
- By tracking website traffic, improving customer service, and driving longer customer interactions.
- By building a social following, improving customer engagement, and driving larger transactions.
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
- In-Market audiences
- Custom Affinity audiences
- Demographic retargeting
- Affinity Audiences
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
- Awareness-based bidding
- Consideration-focused bidding
- Conversion-focused bidding
- Retention-focused bidding
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
- It will show exact products to potential customers that have previously seen them on his website.
- It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells.
- It will reach audiences based on their lifestyles, interests, and passions.
- It will connect with users based on their demonstrated in-market behavior and purchase intent.
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
- Age
- Gender
- Postal code
- Location
- Occupation
A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?
- A conversion-focused bidding strategy
- A revenue-focused bidding strategy
- A consideration-focused bidding strategy
- An awareness-based bidding strategy
What are two ways Google Ads can fuel your business goals? (Choose two.)
- Increase online, in-app, in-person, and over-the-phone sales.
- Get more of the right people to visit your website.
- Cap the number of ads you pay for, based on your business.
- Reach more users by placing ads on all search engines.
- Enable premium membership subscriptions.
What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)
- Golf enthusiasts
- TV comedy fans
- Parents of infants
- People looking to buy a car
- Men and women, ages 35 to 44
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
- Display
- Search
- Video
- Shopping
What does Performance Planner automatically do?
- Sets your ad budget for maximum growth
- Forecasts how your current campaigns will perform in the future
- Recommends the perfect ad structure for your budget
- Uses machine learning to target new demographics
What is a key benefit of Display campaigns?
- Advertisers can provide minimal input to create a Display campaign.
- Display campaigns provide highly-segmented insights for daily campaign deep dives.
- Display campaign performance helps determine search recommendations.
- Smart Display campaigns can automatically create video content.
How does Google Display ads grow marketing results for advertisers?
- It harnesses best-in-class signals to place ads against the most relevant content.
- It determines a user’s primary marketing objective and enables the features that will best achieve it.
- It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
- It calculates the number of times an ad is effectively run on test websites, then shows the ad on all relevant websites.
What’s a key benefit of Responsive Display Ads?
- You can upload your own creative assets.
- You can choose images from their built-in libraries.
- You can set the ads to run in banner-eligible slots.
- You can upload your own ads using templates.
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
- Remarketing lists
- Keywords
- Placements
- Topics
Google Display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?
- Video ads and call-only ads
- Shopping ads and remarketing ads
- Image ads and dynamic ads
- AMPHTML ads and image ads
An agency is interested in using automation to more effectively manage their Google Display campaigns. What’s one automation model that Display campaigns provide?
- Automated bidding
- Automated YouTube video creation
- Automated rule creation
- Automated video production
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
- Custom Intent audiences
- Similar Audiences
- Standard remarketing
- Demographic targeting
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
- Budget, competition, and user thought processes
- Location, calls-to-action, and user conversion costs
- Performance, auctions, and user journey complexities
- Targeting, auctions, and campaign cost-per-click
Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)
- Employment targeting allows you to serve ads only to people who work in a specific field.
- Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
- Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
- Location targeting allows ads to be served in the specific geographic locations you choose.
A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two.
- Creative assets
- Budget amount
- Example placements
- Keyword examples
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
- Drive action
- Influence consideration
- Build awareness
- Increase leads
Jacob’s physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types that can help him meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives?
- Local
- Discovery
- Video
- Display
What can the Performance Planner recommend?
- Campaign-level Target CPA (cost-per-acquisition)
- Applying bid adjustments to specific locations
- Using “Target impression share” as an automated bid strategy
- Including or excluding “Google search partners”
When should you use responsive display ads?
- When your primary goal is performance.
- When your primary goal is meeting branding requirements..
- When your primary goal is to control the look and feel of your ads
- When your ads will only be run in banner-eligible slots.
An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.
- She prefers more control over all aspects of her Display campaigns.
- She prefers to offer minimal input and relies on automated solutions.
- She wants the same level of results without managing the campaigns.
- She wants to deliver both Search and Display ads from the same campaign.
What’s one benefit of using responsive display ads?
- They can run on native inventory.
- They can respond to manual A/B testing.
- They can meet exact branding requirements.
- They can be uploaded.
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
- Performance Planner integrates with other budgeting software, such as QuickBooks.
- Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
- Performance Planner leverages machine learning for forecasting.
- Performance Planner forecasting is powered by billions of Google searches conducted each week.
- Performance Planner is free to use with any merchant-hosted storefront.
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
- If you do not bid efficiently, you could miss valuable conversions.
- The appropriate bid can often be a static target that is challenging to reach.
- User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
- The customer journey has become more complex and therefore bids should be based on general user behavior.
What’s provided by Responsive Display Ads?
- Reach, simplicity, automation
- Reach, scale, control
- Complete creative control and reach
- Complete creative control and simplicity
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
- To react to ever-changing external factors
- To review new keyword opportunities
- To check for status issues
- To analyze demographic performance
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
- So that spend is not reallocated between two different marketing objectives
- To prevent campaigns from becoming “Limited by Budget”
- To avoid any potential keyword duplicates between different marketing objectives
- So that seasonal trends can be better identified for each individual marketing objective
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
- Target impression share
- Maximize conversions
- Maximize clicks
- Target return on ad spend (Target ROAS)
Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?
- Responsive display ads
- AMPHTML ads
- Uploaded ads
- Image ads
What’s a characteristic of Responsive Display Ads?
- They let you create ads that serve in all ad slot sizes.
- They help limit ads to banner-eligible slots.
- They enable publishers to deliver a faster experience using AMP.
- They offer greater control over the way your ads look and feel.
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
- An investment of $9,600 to generate 1,600 conversions with a CPA of $6
- An investment of $8,400 to generate 1,400 conversions and a CPA of $6
- An investment of $9,100 to generate 1,300 conversions and a CPA of $7
- An investment of $9,800 to generate 1,400 conversions and a CPA of $7
Which statement is true about the value of Google Display Ads?
- It uses best-in-class automation and bidding to reach millions of users at just the right moment.
- It bundles the pillars of a campaign to reach millions of valuable audiences across the internet.
- It enables advertisers to reach customers searching for specific search terms.
- It offers advertisers the most control over the geographic locations where their ads will be seen.
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
- It allows her to reach over 90% of global internet users across millions of apps and websites.
- It allows her to reach over 75% of national internet users across millions of apps and websites.
- It allows her to reach over 90% of local internet users across thousands of apps and websites.
- It allows her to reach over 75% of regional internet users across thousands of apps and websites.
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
- Affinity audiences
- Custom Affinity audiences
- Dynamic remarketing
- Standard remarketing
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
- Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.
- Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.
- Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.
- Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
- Relevance, control, and results
- Influence, awareness, and promotion
- Sales, consideration, and integrity
- Growth, reach, and traffic
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
- Influence consideration
- Build awareness
- Drive action
- Increase sales
What are two reasons a marketer might use responsive display ads? Choose two.
- Cost-effective: Get more conversions at a similar cost-per-acquisition to other Display ad formats.
- Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.
- Improved communication: Respond immediately to any website visitor query with an automated speech system or text.
- Guidance: Give instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.
If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?
- Maximize conversions
- Maximize clicks
- Target impression share
- Enhanced cost-per-click (eCPC)
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