Google ads creative certification exam answers with explanations

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The Google Ads Creative Certification program offered through Google Skillshop is a comprehensive training initiative designed to equip digital marketers and advertisers with the knowledge and skills necessary to create compelling and effective ads across Google’s advertising platforms. This certification program covers various aspects of creative development, including ad formats, storytelling techniques, asset optimization, and campaign strategy. Through a combination of interactive learning modules, instructional videos, and assessments, participants gain practical insights into crafting engaging ads that resonate with target audiences and drive desired outcomes.

Passing exams is not a workout. Multiple attempts won’t make you stronger.

One of the key benefits of the Google Ads Creative Certification program is its focus on practical application and real-world scenarios. Participants have the opportunity to learn from industry experts and explore best practices through hands-on exercises and case studies. By mastering the fundamentals of ad creation and optimization, marketers can enhance their advertising campaigns’ performance and maximize return on investment. Additionally, achieving certification demonstrates proficiency in Google Ads creative solutions, providing professionals with a competitive edge in the ever-evolving digital advertising landscape. Overall, the Google Ads Creative Certification program empowers marketers to unleash their creativity and leverage the full potential of Google Ads to achieve their advertising goals.

get familiar with certification exam questions - Google Ads creative certification assessment

Which of the following describes Google’s experimentation tool?

It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.
It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.
It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.
It’s a powerful testing tool that helps boost campaign performance for a small additional cost.

You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?

An action shot taken directly from the app
An aerial photo of a travel destination with the logo overlayed
An image of a plane in the sky with lots of blank space
A zoomed out image of travelers enjoying a destination

You work for an agency managing app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?

Replace assets that have a low performance label in the asset report.
Replace all the assets at once so they can be distributed evenly.
Remove the assets and add new ones that follow best practices even more closely.
Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.

Describe the difference between the traditional story arc and the emerging story arc.

The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.
The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.

You manage marketing for an online clothing company and and want to optimize your display campaigns before increasing their budgets. Which of the following actions should you take?

Remove and replace low-performing assets.
Add new assets multiple times per week.
Pause the campaign.
Replace all the assets at once.

You’re selecting imagery to use in a Discovery campaign for your furniture business. Which of the following images follows creative guidance?

An image of someone sitting on your best-selling couch
An image of your best-selling couch with a white background
An image of your best-selling couch zoomed in so customers can see the fabric
An image of your best-selling couch in a living room scene

You work for a software start up and are aiming to drive sign-ups for free trials. Which of the following would achieve this in a video ad with an action objective?

Set the context and include a clear call-to-action.
Focus on people to get the product noticed.
Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
Focus on audio and supers to reinforce your message.

Which of the following is the cap for the number of HTML, image, and video assets per ad group for an app campaign?

You’re managing your first app campaign and understand that text is an important input, but you’re not sure what to write for the headlines and descriptions. Which describes the guidance for writing effective headlines and descriptions for app campaigns?

Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.
Headlines should grab users’ attention and description lines should highlight the key features of the app.
Headlines should state only the name of the app and description lines should aim to educate and inform.
Headllines should include a call-to-action and description lines should include statistics about the app’s popularity.

You’re preparing to create your first responsive display ad and want to make sure you follow best practices. How many headlines, images, and short descriptions should you prepare in order to drive strong results?

You manage Search campaigns for a law firm that services all of California. Why is location insertion a valuable feature to use?

It can personalize the headline to their audience’s city within California.
It can make sure the ad only serves to users in California.
It can insert “California” into every headline automatically.
It can replace other locations in the campaign’s ad copy to “California.”

Which two visual language elements have the highest impact on watch time on mobile devices for video ads?

Pacing and framing
Supers and audio
Pacing and supers
Framing and supers

You’re making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?

Use tightly framed product shots with audio brand mentions.
Use tightly framed product shots without audio to avoid overwhelming viewers.
Focus only on the brand logo and audio, and showcase the product after the first five seconds.
Set up the problem the product solves and include a brand logo.

You work for a creative agency and are aiming to drive awareness for a global beauty brand’s new product. How should you connect with potential customers through a video ad?

Feature diverse characters that represent your customer.
Share multiple messages about the many ways this product solves a problem.
Include a specific call-to-action (CTA).
Avoid humor as it’s more subjective.

How should you approach creative effectiveness in order to boost performance of video campaigns?

Use research-backed creative guidelines and iterate with experimentation.
Start with all-new video ad creative that’s already working well for other platforms.
Run an experiment with existing creative and use whichever one performs best.
Continue running campaigns with existing creative and slowly introduce new variations.

You created your first video ad a few months ago and now want to make small changes to improve its performance. Which post-production edits should you make to improve the ad’s effectiveness?

Increase the pace and tighten the framing.
Remove supers so they don’t compete with the audio.
Lower the brightness to optimize for mobile device viewing.
Add closed captions since most viewers will watch with sound off.

You work for a creative agency making video ads for a client that’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

Humanize the story.
Convey multiple messages to resonate with the masses.
Avoid humor as it’s more subjective.
Showcase discounts and sales to drive interest.

You’re creating a storyboard to make your first video asset for an app campaign. Which of the following should you prioritize?

Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
Emotional appeal through compelling storytelling to connect deeply with potential users
Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
Making the brand known by pairing the logo with zoomed out shots

You work for a media agency and are looking to optimize your client’s responsive display ads to boost performance. Which of the following actions should you take to start?

Review the asset report labels.
Pause the campaign.
Add new assets that should perform better.
Duplicate the campaign.

You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?

Let people take a secondary role so the product shines.
Put the focus on people to get your brand or product noticed.
Let people take a primary role to humanize the story.
Put the focus on multiple people so viewers stay engaged.

Of all video campaign effectiveness levers, which is the dominant driver of return on investment and the strongest on digital media?

Creative
Media
Brand
Platform

You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts" and “linen shirts." If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?

{keyword: sustainable shirts}
{keyword: cotton and linen} shirts
{keyword: sustainable} shirts
{keyword: cotton and linen shirts}

App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. How should you approach assets to achieve strong results?

Use diverse creatives in content, theme, length, and orientation.
Provide identical videos with minor differences.
Provide identical videos cut to different lengths.
Upload fewer creatives than previous app campaigns.

You’re looking to connect with viewers and make your brand stand out to potential customers. How can you accomplish this in a video ad with an awareness objective?

Leverage key differentiators such as competitive claims and endorsements.
Convey multiple messages to resonate with the masses.
Brand often, especially in the last five seconds.
Set the context and include a clear call-to-action.

You’re making a video ad for a travel company with the goal of driving bookings on their website. Which of the following call-to-actions (CTAs) should you use in the ad?

Book now
Learn more
Check us out
Call now

You’ve noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively. Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?

Audio
Supers
Color
Call-to-action (CTA)

You’ve never launched a video campaign or made a video ad before, but you do have brand images, text, and logos available. Which tool could help you make your first video ad from these assets?

Video Creation Tools in Google Ads
Google’s ABCDs of effective creative
Ads Creative Studio
Video Creative Analytics

Which aspect ratios are accepted for image assets in app campaigns?

1:1, 1.91:1, and 4:5
1:1, 1.75:1, and 4:5
1:1 and 1.91:1 only
1:1 and 1.75:1 only

What information is automatically pulled for you when creating an app campaign?

Logo, rating, and title
Title, rating, and price
Title, rating, and and number of downloads
Logo, title, and number of downloads

You manage marketing within a direct-to-consumer homewares company and are aiming to drive online sales. How should you approach connecting with viewers through video ads?

Keep the value proposition and use case precise.
Feature products in only the first and last five seconds.
Avoid humor as it’s more subjective.
Focus on audio and supers to reinforce your message.

How often should you view your asset report and replace low-performing assets for a Discovery campaign?

Bi-weekly
Daily
Monthly
Quarterly

Which of the following asset types would not be accepted for an app campaign?

Website
Image
HTML5
Video

For which of the following scenarios would Google’s experimentation tool be helpful?

Compare the performance of existing TV creative to that of ABCDs-optimized creative.
Compare how two key audiences respond to two different video ads.
Compare how the same audience responds to the same ad at different points in time.
Compare how the same ad performs on TV compared to YouTube.

You’ve identified important audiences that have a high rate of conversion from your existing video ads, but want to boost conversion rates further. How can you use Google’s experimentation tool to acheive this?

Test multiple creatives against one important audience segment.
Test the same creative against two important audience segments.
Test multiple creatives against two important audience segments.
Test one creative against all important audience segments.

You work for a creative agency and are aiming to grow consideration for a software company’s project management product. How should you approach making this video ad?

Use product demos and how-to’s to put the product in context.
Use technical jargon that will resonate with important audiences.
Make people core to the story and keep branding subtle.
Share multiple messages about the many ways this product solves a problem.

You own a small furniture company and have been driving online sales with video campaigns, but you’d like to optimize your exising video ad creative. How should you edit existing ad creative to drive more online sales?

Use more close-ups of the product to make it the focus of the ad.
Humanize the ad with customer testimonials.
Convey multiple messages to resonate with the masses.
Provide multiple options for how viewers can take action.

You’re making a video ad to generate leads for a cleaning services company. How should you present the ask for viewers to take action?

Introduce the product or problem, then follow up with a relevant call-to-action.
Convey multiple messages to resonate with the masses.
Provide multiple options for how viewers can take action.
Humanize the ad with customer testimonials.

You’re managing app campaigns for a financial services company. Which of the following assets should you use?

A screen-capture video of someone exploring their financial performance page
An image of someone holding a phone with the app on-screen and a logo overlayed
A video that tells a complete story, including the user’s financial problem and how the app solves it
A headline that states the name of the app and a call-to-action to download

Your fitness company is new to the market and wants to differentiate itself to potential customers through video advertising. Which of the following is a way to brand early, often, and richly?

Draw on a wide palette of branding elements.
Keep your brand subtle to avoid overwhelming viewers.
Keep audio to a minimum so viewers focus on visuals.
Only highlight the brand in the first five seconds of the ad.

You’re making your first video ad with the goal of driving consideration for your brand’s offering. How should you hero the product in this ad?

Brand often, especially in the last five seconds.
Brand only at the beginning and end of the ad.
Brand often, especially in the first five seconds.
Brand only at the beginning of the ad.

You work for a creative agency and are looking to understand how many viewers watched key moments or skipped your video ad. Which tool could help you uncover this information?

Video Creative Analytics
Ads Creative Studio
Create with Google
Google’s ABCDs of effective creative

Why is Ad strength an important section to check when creating a responsive display ad?

It provides recommendation for the quantity and diversity of each type of asset.
It provides insight into how the ad has historically performed so you can iterate.
It automatically replaces images that are underperforming.
It dynamically generates customized headlines that will have stronger performance.

You’re an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?

Include a specific call-to-action (CTA).
Provide multiple options for how viewers can take action.
Include a generic call-to-action (CTA).
Keep audio to a minimum so viewers focus on the call-to-action (CTA).

Which of the following is a best practice when implementing an experiment?

Test one variable for each experiment.
Start with multiple hypotheses.
Assign two campaigns to each experiment arm.
Divide your audience into as many arms as possible.

You work for a media agency and need to make sure all of your clients’ Search ads accurately reflect key details about their annual sale. Which feature should you use to accomplish this?

Countdown customizer
Keyword insertion
Dynamic customizer
Location insertion

Which set of words outlines the key principles of Google’s ABCDs of effective creative?

Attention, Branding, Connection, Direction
Attraction, Branding, Connection, Direction
Audience, Branding, Creativity, Direction
Attention, Branding, Creativity, Direction

When making a video ad with an awareness objective, which tactic should you use?

Make people core to the story and be different, yet simple.
Let the product shine and put the brand front and center.
Let the product shine, and be different, yet simple.
Make people core to the story and keep branding subtle.

You manage marketing for a local tourism company and you’re creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?

Images of tourists enjoying their tour in scenic locations
Only your main website photo
Images of tourists in locations both on and off the tour
Only your best-performing image from social media

Which of the following describes Google’s ABCDs of effective creative?

Research-backed creative guidance
Design-backed creative rules to follow
Research-backed creative rules to follow
Design-backed creative inspiration

You’re creating a storyboard for a video ad and want to engage viewers. Which of the following is a way to hook and sustain attention?

Use engaging pacing and tight framing.
Keep visuals low-contrast to avoid overwhelming viewers.
Build suspense with a slow pace to start.
Set up scenes to be zoomed out so viewers can see all story elements.

Google Ads Creative Certification Exam Answers with Explanations